23gCLASSIC.
Golden, fluffy, ready for anything.
PROTEIN. WITH PERSONALITY.BROOKLYN BORN. BUILT FOR YOU.
GOOD MOOD.GREAT FOOD.
Looks like a treat.
Works like breakfast.
Meet your daily obsession.
SCROLL FOR
THE GOOD STUFF
THE GOOD STUFF
GLUTEN-FREESOY-FREEBIG ON PROTEIN
SMALL WAFFLE.
BIG ENERGY.UP TO28gPROTEIN PER WAFFLE
BIG ENERGY.UP TO28gPROTEIN PER WAFFLE
YOUR NEXT MORNING CRUSHMeet the Classic.3-pack · $17.99Toppings shown are serving suggestions.
EAT GOOD.LIVE GREAT.BIG WAFFLE ENERGY.EAT GOOD.LIVE GREAT.BIG WAFFLE ENERGY.
YOUR NEXT GOOD THING.
SHOP THE FULL LINEUP PICK A MOOD.
23gFROM $17.99
23gBLUEBERRY.
Real berries. Very good energy.
28gCHOCOLATE CHIP.
Big flavor. Serious protein.
ALL THE 
CRAVING.
More of the good.
40.6782° N / 73.9442° W
GOOD THINGS START IN BROOKLYN.
GOOD THINGS START IN BROOKLYN.
Fluffy, golden waffles with protein built right in. For mornings you own. Workouts you crush. And cravings you absolutely should give in to.
ONE LITTLE WAFFLE. THREE VERY GOOD MOODS.GOOD MORNINGS.
GOOD MORNINGS.
ON REPEAT.
GOOD FOOD. BETTER MOOD.23gPROTEINPER WAFFLE
01 / THE ORIGINAL OBSESSION
THE CLASSIC.
Golden. Fluffy. Ready for your favorite toppings. The one that makes everyday mornings feel a little more special.
3-WAFFLE PACK$17.99
Meet your new favorite 
GOOD FOOD. BETTER MOOD.23gPROTEINPER WAFFLE
02 / A LITTLE BURST OF HAPPY
BERRY GOOD.
Real blueberries. A whole lot of personality. For slow mornings, sweet cravings, and your next little pause.
3-WAFFLE PACK$20.99
Meet your new favorite 
GOOD FOOD. BETTER MOOD.28gPROTEINPER WAFFLE
03 / GIVE IN TO YOUR SWEET SIDE
SWEET ENERGY.
Sugar-free chocolate chips meet 28g of protein. Big breakfast energy, with a deliciously chocolatey side.
3-WAFFLE PACK$20.99
Meet your new favorite 01 / 03FIND YOUR KIND OF GOOD.
Protein per waffle. Nutrition varies by flavor. Toppings shown are serving suggestions.
02 / A LITTLE SUBSTANCENOT YOUR
yes, it tastes
as good as it looks.
NOT YOUR
AVERAGE
WAFFLE.
yes, it tastesas good as it looks.
23g
PROTEIN. NO BORING BITES.
That’s every single Classic waffle. The breakfast you crave, with a little more behind it.
REAL FOOD. REALLY.
Our Classic starts with cottage cheese, eggs and almond flour. Ingredients you know. A waffle you’ll love.
FREE FROM THE EXTRA.
Gluten-free. Soy-free. Full of possibilities. Pick the flavor that fits your kind of day.
03 / GOOD FOOD. FULL LIFE.A LITTLE GOOD.
A LITTLE GOOD.
WHEREVER YOU GO.
Slow mornings. Big workouts. Sweet cravings. Your everyday ritual comes with you.
DRAG TO EXPLORE
04 / THE DAILY RITUAL.FROM FIRST SIP.
FROM FIRST SIP.
TO LAST REP.
Kitchen counter. Gym bag. Your five minutes of peace. Wherever life takes you, take a little good with you.
FIND YOUR EVERYDAY FIX zero mixing bowls required.
GOOD THING.
04 / THE ORIGIN STORYBROOKLYN
NEW YORK ENERGY. EVERY BITE.
BROOKLYN
IS BAKED IN.
NEW YORK ENERGY. EVERY BITE.It started in a kitchen inside a Brooklyn gym. A few real ingredients. A lot of taste-testing. And one idea that just wouldn’t quit.
Make protein waffles that people actually crave.
MEET EUGENE & JIAN, OUR FOUNDERSWhat’s actually in these waffles?
Our Classic starts with cottage cheese, organic eggs and almond flour, with 23g protein, 190 calories and 3g net carbs per waffle. Ingredients and nutrition vary by flavor. Check the product page and packaging for the full picture, including allergens.
Fridge? Freezer? Tell me everything.
Refrigerate upon arrival. Our current storage guidance is up to 30 days refrigerated or 9 months frozen. Always follow the instructions on your packaging.
Can you send some good my way?
We ship throughout the United States. Free shipping is available on orders over $150. Shipping charges and delivery estimates are confirmed at checkout.
Can I make this a regular thing?
Absolutely. Auto-ship & save gives you 10% off, with weekly, every-two-weeks or monthly deliveries. Choose the subscription option on the product page.